Using AI Content Analysis To Drive Response Rates

Using AI Content Analysis To Drive Response Rates

With digital technology growing ever more vital to business operations, it has become a paradox by being both easier and more challenging to keep track of data and content analysis. It’s easier because programs and algorithms have become more readily available...
Millennials Enjoy Getting Mail More Than Ever

Millennials Enjoy Getting Mail More Than Ever

Adults born between 1981 and 1994, also known as Millennials, are the target demographic for most marketers today. Contrary to what some people think, getting direct mail is popular with Millennials. These are people used to digital communication, but research has...
Does Direct Mail Still Have Power in the Digital Age?

Does Direct Mail Still Have Power in the Digital Age?

In an increasingly digital age, less and less mail is getting sent the old- fashioned way. The days of pen pals have given way to emails and text messages. People are increasingly sending electronic greeting cards instead of physical cards. Bills for various services...