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What IS Direct Mail?

There are several advertising tools available out there these days. From old-school mainstays to new ones which are just emerging, the amount of marketing techniques which are available to the general populace is staggering and frankly overwhelming. Moreover, most of these techniques have limited results at best, they just don’t get to the desired people. One of the most successful means of advertising is direct mailing.

Mailing directly involves advertising to potential customers through printed ads, letters and other mediums. The costs are minimized by designing bulk-mail campaigns as well as various targeting techniques for mailing lists so as to maximize the response rate. Direct mail is very effective in moat instances. For instance, certain stores can use direct mail to advertise their new products, and if people see it in printed form in multiple places and times, they’ll remember that and take note, even if its subconsciously.

Physical & Digital Marketing in Conjunction

Direct mail works amazingly in conjunction with internet marketing, where a mailing list will be comprised of people performing searches in a specific niche. A bulk mailer is then sent to the potential customers and the responses are always high. The major idea behind a direct mail letter is to advertise using ideas which will appeal to a broad category of people, and getting in front of those people.

Mail can be sent by zip code, a certain demographic, or an entire country based on the budget and expectation of the mailer. Political campaigns make use of direct mail to gain voter’s support all the time, this technique is also used by companies who wants your business, etc. these campaigns can be as far-reaching or as streamlined as you want. Several advertisers find direct mail appealing to their particular business for several distinct reasons.

Why Does it Work?

Direct Mail CampaignFor starters, it delivers a message directly to the consumer in a tangible means. This is the most effective aspect of the marketing. It is not hit or miss as with newspaper as well and television advertising. It is more personal and designed for a specific recipient, and they feel as though they got it for a reason. Not everyone reads newspapers and people are also prone to change the channel on their TV during commercials, but everyone pays attention to what they get in the mail. However, there are no guarantees when it comes to marketing, you can’t always ensure that someone will notice or remember you.

This has been one of the major challenges for both live mail and email since direct mail became respected among other marketing tools. In order to counter this and also ensure more people read their mail, advertisers work closely with specialists who formulate their message so that they won’t appear as junk mail, it’ll look more organic. A recipient that is comfortable with the mail is more likely to respond positively. Direct mail is still very successful in the business world. However, mailing to real people with real mailboxes is becoming less popular for new businesses, it tends to be more successful for existing businesses.

The biggest difference it just the amount of personal touch that recipients feel was given to them. When you see an email come in your inbox, you may glance at it but quickly forget all about it, as you may get hundreds of emails a day. You don’t get nearly as many physical mail items, and it feels to the customer that you really went out of your way to get in front of them with your advertising.

For more information please contact or call us now to see if we can get your small business pointed back in the right direction. Direct mail information is available from Limelight Direct Mail Marketing at 919-452-5418.


Why Your Business Needs Direct Mail

Are you looking for a marketing strategy that saves on your budget and guarantees you real-time results? Is all that you need an easy way to send your promotional materials to as many recipients with less hassles? Carolina direct mail can help make your dreams come true. Direct mail is also popularly known as advertising mail, junk mail, admail or mailshot and it is a powerful, incredible and fast advertisement channel used in the modern world. When it comes to delivery of advertisement or promotional materials, direct mail is what many businesses are using to maximize on profits and minimize expenses.

How Direct Mail Works

Direct marketing involves distribution of a physical piece of advertising material via U.S. postal service or other courier services to the target audience whether home or office, where the mail arrives uninvited. The mail can be in form of letters, brochures, catalogues, postcards, letters, newsletters, flyers or coupon packages among others. Unlike many advertisement channels that speak to a general audience without knowing exactly who will needs the promotional services or products being advertises, direct mail involves sending the mail to the buyers who are most likely to be interested with what is being promoted. Therefore, direct mail is considered to be a very effective advertisement channel. Mail is delivered at the doorstep of the individuals who appear in the mailing list. One of the most essential components of direct mail is having a successful direct mail campaign that is made possible by having a comprehensive mailing list. You need to know exactly who wants or needs the services or products being promoted and ensure that you get in front of them and not people that won’t even be looking for whatever it is that you offer.

When You Think Of Direct Mail, Think About What Matters Most!

In order for you to enjoy the convenience and the effectiveness brought about by Carolina direct mail, you must ensure that the right customers get your message. This depends on the nature of your business. Consider factors like age, gender, level of education, income level, and car/home owner or not, kids/pets at home, have diabetes, among others. You should be able to know who your ideal customers are and how you can describe them.  In order to get the best results, you need to be very specific. After knowing you’re your ideal customers, then you can find them.

How To Find Your List

For you to find your ideal list, it can be a tough task to do it on your own. Finding mailing list brokers is your best bet, make sure you work with a truly professional firm to ensure the quality of your mailing list. They will rent you a comprehensive list of prospects or people who need your services or products. Having the right mailer and the right list is the secret behind the success of any given business.

Looking For The Right Mailer?

If your business has to achieve a competitive edge in the current stiff competition where you find many businesses offering similar products and services, you need help to make your message appear the top. For you to provide your customers with exceptional and personalized services, finding a mailing company that gives attention to details ,design, print and mail your letter to the ideal list of prospects, Carolina direct mail is your one-stop-shop that helps you get sorted in real-time. We put out nothing but quality, if we wouldn’t put our own business information on it, we won’t send it out plain and simple.


The Convenience And Efficiency Of Direct Mail Raleigh

Carolina Direct Mail bulk mailDid you know that no other marketing channel is more personal than direct mail Raleigh today? Now that the holidays are knocking at your door, I’m sure you must be looking for a personalized marketing channel that speaks directly to your customers, and in doing so you should be able to enjoy very good results.

In the US, research done by the United States Postal Services shows that 98% Americans read their mail daily. The question is, among the thousands of marketing messages people receive daily, how can you make your messages stand out and actually get responses? I’ll show you how. It’s easier with direct mail than any other type of marketing!

Enjoy The Convenience That Comes Along With Carolina Direct Mail

As you know, when holidays are approaching, people are more than willing to spend large amounts of money they’ve been saving all around the year. It’s therefore a great opportunity for you to get the most out of the holidays and boost your brand awareness and sales.  Be the one that people think “hmm, maybe I should spend my money here!”

There’s always stiff competition out there, but, did you know that you can get them hooked to your offers more than ever before? All you need is to understand the secret behind direct mail Raleigh and learn how this marketing channel is helping small and large business owners increase their customer exposure as well as supporting their communities and other business partners through networking.

Open Up Your Own Marketing Areas In Raleigh And Anywhere In The US Today

Carolina Direct Mail brings you the moments you’ve been longing for, you’re able to engage your customers in a more personalised manner to make them feel special and valued.  You can make that appeal to them, and show them that you’re a small business that means business! Direct mail is the golden wings your business needs to open up your own zones in your region and beyond if you want to look more big picture.

Not Everything Is A DIY – Let The Experts Do It For You

Limelight Direct Mail Marketing mailing listWhen it comes to marketing and advertising your business, it must be done in a truly professional manner if you want to achieve 100% customer satisfaction and exceed your expectations before 2018 is over. More than 18 million businesses are featured in direct mail listing and your business should not be left behind. Stand out, make your business sound just as special as it is. Direct mail services is a comprehensive marketing strategy that incorporates aspects like direct response marketing, cross media marketing, integrated marketing, graphic design, mailing list, mailing services, printing and much more. If you are not conversant with these, then it can be a bit tricky for you. But no need to worry, we can help you do it like a pro!

Need Help With Direct Mail Services?

If you are using direct mail services for the first time or you’ve used this marketing channel before with poor results, don’t worry. We are committed to help you get started and make your business appear in the direct mail Raleigh listing. We provide our customers with exceptional services to help them enjoy the convenience of direct mail and reap all of the benefits that it has to offer. We have a very keep eye for detail when it comes to these things, so you can trust us to get you right!

For more information call us now or visit our website today and find out more on our professional and highly expertise services to help your small business tap all the benefits of direct mail. Direct mail information is available from Limelight Direct Mail Marketing at 919-452-5418.



Direct Mail Campaign WHY Physical Marketing Works

These days, it’s a common misconception for people to think that direct mail must be dead. It’s an understandable one too, technology is interwoven into every part of our lives. Direct mailers have become something of an urban legend for a number of marketers and business owners. However, direct mail is not dead at all. On the contrary, it is very much alive. As a matter of fact, recent studies and statistic still find it to be superior on average when compared to other marketing channels, even those online. That may be hard to believe, but people really still do appreciate individualized effort and having something tangible to look at. So, why does physical marketing and direct mail work so well? Let’s dive into that and try to find out.

The Reality Factor

This has to be the greatest contributor to the sustained success of direct mailers. Direct mail has a strong perceived value. The best marketing emails only possess a small part of what even the most obvious junk possesses. And the prevailing thought when you get one of these is – it would have been so easy for you to email the same exact thing to thousands of people, so this isn’t special at all. It is the reality factor that makes all the difference. There is just something reassuring about holding an item in your hand. With direct mail, you send it, receive it, open it, save it and then throw it away. It is tangible with weight, substance/information and dimension. Most of all, it is constant. Humans are always appreciative of a chance to handle a tangible object. It is part of the human experience, looking at something on a screen is NOT part of that experience. The emotional satisfaction from direct mailers and mail can’t be matched. It leaves a mental impression that makes it easy for people to remember. Direct mail makes them feel more valued and appreciated. It creates a more authentic relationship. These businesses are actually spending money specifically to advertise directly to you, it could cost someone less than a single penny to send you a bulk email with some offer or information that as relevant as it may be, and you probably won’t want to look at.

The Direct Response

Replying to a direct mail campaignThe response rate for direct mail may have declined marginally over recent years, but it is definitely far higher compared to that of email marketing. A report by the Direct Marketing Association stated that the response to direct mail was 10 to 30 times higher than that of digital. Think about that for a second, that is a truly massive increase in response. Unsolicited marketing emails that clutter inboxes overwhelm consumers to a point where they actually become more receptive to the much less-cluttered channel of direct mail. Direct mailers like Carolina direct mail can help any business utilize the benefits of physical marketing. I don’t know about you, but I delete marketing emails as soon as they hit my inbox.

More Desire To Purchase

It has been proven that individuals who are exposed to physical ads show increased excitement towards the item being advertised. They have greater subjective valuation and desirability for such items. Are you looking to increase the desirability of your products? Don’t just concentrate on digital marketing. Take a chance on direct mailers, and witness the great impact on your business.

The Appeal to Millennials

The online-presence of the millennial generation should not fool you into believing that physical marketing does not work at all with them. Surprising as it may be, it is wrong to assume that people who have practically been raised with iPhones and tablets in their hands are not interested in anything as old as postal mail. On the contrary, millenials do enjoy direct mail more than some other groups. They look forward to checking out their mailboxes and receiving personal cards and letters. Since the generation didn’t grow up on that, it’s something that we’ve learned to value. One important thing to consider about millenials is that for them, it is the thought that counts. With direct mail, you have a real shot at getting your message across. It’s at least worth a try!

Direct mailers offer many opportunities for savvy marketers and business owners alike. Even in this digital world, physical marketing still works and not just totally plain simple work. It has tremendous results for almost any type of business.

Direct mail information is available from Limelight Direct Mail Marketing at 919-452-5418.

Is Direct Mail Viable Today?

Direct mail continues to be used as an effective tool for marketers, even in this current tech-ridden world. There has been talk of direct mail being replaced by email and digital ads over the last few years but this is far from the case. Direct mail may even provide better results in comparison to alternative marketing channels.  You can look up the numbers for yourself, people just really prefer having something they can hold on to rather than seeing things on a screen all day long.  Direct mail has been shown to have a response rate of up to 10-30 times higher than that of email. This response becomes even higher in comparison to online display.

Straight To The Point

Experts believe that direct mailing in Raleigh might actually offer a better way for people to cut through all the advertising clutter. Most consumers find themselves overwhelmed by unsolicited marketing emails in their inboxes, and such customers are thus more receptive to direct mail. This is because they gain access to direct mail Raleigh without having to go through too much clutter. People also recognize it takes more sacrifice to put out a direct mail campaign than to send a few emails, and they do truly appreciate that fact.

The world today sees so much being done through screens; be it direct messaging, texting, or even online shopping. People find it easier to ignore all these cyber messages given the daily onslaughts they face. Packages and mail, on the other hand, are something you can hold in your hands as they have substance and weight. There is an emotional aspect involved in touching and feeling an object. More people found that this effect had a more lasting mental impression which made it easier for them to remember later on. Most consumers found that postcard marketing generates a more authentic relationship by making them feel more valued.

Direct mailing has also been shown to lead to action. Most people tend to find themselves forgetting the contents of an email they might have just opened moments ago. A study conducted showed that participants who interacted with physical ads via direct mail showed a more positive response towards the items being promoted. All of this is likely common sense to the majority of us.

A majority of people still like receiving direct mail in the Raleigh area. Today’s world revolves around social media, texts, and email. A significant percentage of consumers still look forward to checking their mailboxes daily. And yes, we mean real mailboxed. A lot of us absolutely dread checking our email mailboxes though we do it constantly thought the day. You may also assume that since millennials have been practically weaned on all things digital, they do not appreciate direct mail but this is far from it. Almost 95% of people aged 18-29 years old indicate a positive response when receiving letters and postcards. This generation has largely missed out on paper advertising and can value it after how much online advertising they’ve seen in their lives.

Direct mail is also viable because it helps to establish brand awareness for any business. As much as digital advertising and social media are very powerful and effective in brand building, you should not put direct mail and other traditional marketing methods in hindsight either. Less direct mail is going out today than before, but almost 80% of consumers will open all their postal mail, junk mail included so you can be sure your message will have less competition and reach the right audience.

Carolina Direct Mail is a low-tech option for consumers who are yet to fully embrace technology. A significant number of adults over 65 years of age still do not use the internet and this segment can be appropriately targeted thanks to direct mail. Direct mail enables businesses to keep their offers open to all audiences and not just the majority fitting the online strategy alone.

Direct mail in Raleigh can be a pleasant surprise for prospects in trying to connect with them and this can provide you with better engagement.

Direct mail information is available from Limelight Direct Mail Marketing at 919-452-5418.