The effectiveness of direct mail is still incredible, even with the existence of hi-tech options such as emails, social media, Skype, etc. In fact, direct mail shows a significant effectiveness mainly as a marketing tool according to research conducted by many professionals. Nearly 75% of the people tend to open the direct letters as soon as possible. Any business can consider direct mail as a handy tool; here are some creative points to consider when launching a direct mail campaign.
Stand out from the crowd
The material sent via direct mail (the cover, envelop, the postcard, etc.) must be unique; the recipient must be able to differentiate it from the rest of the letters. A thicker material for a postcard, unique color selection, different wrapping style, etc. can be helpful in this case.
Large envelopes are the best
Small envelopes are less expensive than larger ones; they are also less effective than larger envelopes. Therefore, those who plan direct mail campaigns should consider using larger envelopes. Such envelopes grab the attention of the recipient and encourage them to view the contents seriously.
Make it bulky
Recipients tend to open all the fat envelopes before everything else. So, if a particular company sends a thick packet, the respective company can expect a better and a more fruitful ‘open rate’ from the recipients.
Offers are more persuasive
It is always useful to offer something instead of selling the products. The proposal you expose must be compelling for the customers. Having an ending date for this offer is essential.
Give it a human touch
A generic direct mail comes with less effectiveness. Recipients tend to take it pretty seriously if the direct mail has his or her name on it (inside materials). The sender should be wise enough to address the recipient with a personal touch.
Target special occasions
A direct mail sent on a special occasion is highly efficient. Birthdays, anniversaries and personal achievements are some of the moments to consider.
In addition to that, the CTA (call to action) must be mentioned in the direct mail clearly without confusing the recipient. The CTA should be designed professionally and persuasively. Offering freebies upon the completion of CTA is another very effective strategy to consider.
Before small businesses even start to think about creating their marketing content, they have a big decision to make: to deliver their message through email or direct mail. It might seem that in our increasingly digital world, email is the default option. However, in truth, direct mailing still has a valuable part to play in the success of a small business. It’s a cost-effective, efficient way of getting the message across. For companies in Raleigh, direct mail is indeed a smart choice. Let’s take a closer look at what makes this approach so useful:
Your Readers Are More Receptive
How easy is it to delete an email without reading it? This action is where so much email marketing fails – the message doesn’t even reach the recipient. On the other hand, direct mailing is much harder to ignore, meaning your audience will be far more receptive to your message. In Raleigh direct mail also has the advantage of letting you make your marketing materials much more eye-catching so that you grab your reader’s attention before they even reach the first line. So long as you can make your direct mail stand out from the crowd, you’ve got a much better chance of getting noticed than you would have with email marketing.
It Lets You Be More Precise With Your Target Audience
Most small businesses are dependent on local customers to keep going. With an email mailing list, it might be easier to collect addresses, but you have no idea where the owner might live, and your efforts might, therefore, be going to waste. On the other hand, direct mail allows you to target a geographical area with accuracy, and put a real focus on bringing more foot traffic to your store. Direct mail will help you to build up a core local customer base before you expand your scope.
Direct Mail is Extremely Cost Effective
Working with a company like Limelight Direct Mail Marketing means you can access Raleigh with direct mail solutions at a meager price. That means any small business can afford to take advantage of this robust marketing solution! You can even send out a small amount of direct mail marketing to test the waters before you roll out your campaign on a larger scale so that you can be confident you’ll get outstanding results.
Today’s businesses have significantly profited from using the internet, and it has led to the development of solutions that are on the go and require minimal input.
Email marketing is one of the solutions businesses use to reach out and advertise their products and services to their target market, and it yields tangible results for startups and already established companies. However, the success of any email marketing campaign depends on the mailing lists used.
While the internet is rife with many people selling mailing lists, building a list is the best bet for creating a profitable marketing channel that reaches your target customers.
Building a mailing list does not seem easy, but it is. It does take time and requires a lot of effort to create and maintain, and this is the reason many businesses opt to buy lists instead of growing one. A mailing list is an asset to your company, but the question is how you can build a profitable mailing list?
The following are ways you can build and generate mailing lists for your business:
Build Your Lists Offline
The best way to start making your mailing list is by deliberately collecting business cards, letterheads, return address labels, etc., be ready to get the emails of people when you attend conferences, events and trade fairs that are tailored to your target audience.
Use Your Website
Your website represents your business online. Apart from providing information about your products and services, a vital way to gather an excellent mailing list is by having a signup form on your website. The sure way to get visitors to your site and to encourage them to use your signup form is through engaging content. Once they are sure that you have exciting things to offer, it will be easier to compel them to leave their emails so you can make more materials available.
Publish Guest Posts On Forums
By giving people valuable information through your guest posts on forums, blogs, etc.; they will be interested in knowing more about your brand. You can then include links to your newsletter sign up form.
If you use these methods diligently, rest assured, you will gather a mailing list of people that are interested in what you have to offer.
Direct mail is the right choice for businesses seeking to have a positive relationship with their customers. It drives customers loyalty by giving the firm the ability to connect one on one with their clients. Direct mail is a cost-effective method targeted at a selected group of people. Every company must strive to win customer loyalty through direct mail because it has the capability of driving both digital and physical traffic to the business.
Today, many companies are moving from a purely email-driven campaign to more targeted data-driven direct mail because direct mail is not just a piece of paper, but rather a way to build relationships and a sense of trust between the consumer and business.
Here are some top benefits of direct mail marketing.
Highly Targeted. Each piece of mail is tailored to suit the need of a targeted audience. Customers receive only information that satisfies their buying habit and individual requirement.
Personalized. Direct mail can be customized to include clients’ names and personal information. Personalizing a message may make a customer follow through and make a purchase.
Sent Directly To Client. All direct mail pieces are delivered directly to customers. Therefore customers are more likely to see and read the message.
Versatile. Direct mail can be delivered in multiple formats such as postcards, brochures, magazines, and catalogs, and this makes direct mail a suitable strategy for all businesses.
Cost-Effective. The creation of direct mail itself is easy and affordable; also mailing each campaign to the client is relatively cheap because mass mail rates are available for direct mail campaigns.
Are you ready to build customer loyalty through direct mail marketing and looking for a firm that will help you out? Limelight Direct Mail Marketing is within reach. Limelight Direct Mail Marketing offers ultra-low pricing and unbeatable customer service. The firm focuses strictly on direct mail and genuinely cares about the success of its clients’ businesses. The company has a proven track record and has set a standard in direct mail marketing.
Even in today’s digital world, plenty of companies understand that direct mail still has an important part to play in marketing. There’s something about physical media which still has a place in consumers’ hearts and minds, and direct mail can, therefore, deliver excellent results. However, it’s not enough to only send out a direct mail campaign and then sit back and wait for the customers to roll in. One of the critical parts of any marketing campaign involves assessing your results- and that means you need to track the direct mail itself.
Just how do you go about this? Well, there are two main options available to you. The easiest way of tracking your direct mail is to have it include a dedicated website URL or phone number. That way, you can be sure that 100% of leads to these sources have come from the direct mail, and aren’t just people who have stumbled across your services through some other means. If you’re planning on putting out multiple direct mail campaigns, then this approach will also allow you to track each campaign individually- all you need to do is include a different phone number or URL on each piece.
Alternatively, you could put a tracking number or coupon on your direct mail, and then request it when each lead comes in. Whichever approach you take, be sure to take down a detailed list about the success of each piece. You’ll want to record how many pieces were sent out, as well as how many leads were generated by each direct mail campaign. If you’re planning on sending out the same piece multiple times, then you should also record how well it performs in each month, so that you can then put that data to good use in the future.
By collecting this information, you can assess whether or not your direct mail campaign was worth the expense. If you are accurately tracking your campaign, then this is easy- all you need to do is add up the net profit of all the leads which came from your direct mail campaign, and then subtract the price of the campaign. The latter figure might be complicated if you’re working on your own, but teaming up with Limelight Direct Mail Marketing makes the whole process simple. As well as designing the entire direct mail campaign and seeing it through to completion, this approach also streamlines the costs- so you can see at-a-glance just what sort of ROI you are achieving. Call Limelight Direct Mail Marketing today at 919-452-5418.