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What Are the Key Demographics in Direct Mail Marketing?

If you analyze the Mail marketing field, you will realize that it is more of a science than a superstition. Measurement and quantifiability are what turn it into a science. These markers and indicators go a long way towards predicting costs, returns, and so many more things. Though advertising is always an unknown in the end, this can give you a much better overall understanding of things. A simple advertisement could catch fire and get you in front of a way bigger group of people than you usually reach. At the same time, it could also be a huge miss and you may get literally no interaction on or from it.

What Demographics Matter Most?

Key mail marketing demographics help you navigate the unpredictable nature of mail marketing. It gives you more information on how to set up your next ad campaign to attract your target market. The first step is identify your target market. Knowing what to look out for and what kinds of people are most likely to come to you makes it much easier to make those connections with customers. Once you know what you need to target, you can make all of your advertising efforts far more fruitful. Please do note that marketing demographics are not meant to discriminate on anyone.  They are merely meant to be a tool that allows you better know who your customers are. Below are the big demographics that you need to familiarize yourself with.

  1. Race: For example, you may be marketing a product that is more popular with a certain race because of certain needs or other factors. What you’re most likely to learn, is that your demographics are a mix of many different races and makeups of people, but with majorities in certain groups. Take an ethnic hair product for example, mostly used by African American’s, but still used by people from all groups and walks of life. With this knowledge you can target certain areas of your communities more than others and target your ad campaigns.
  2. Sex: This demographic is more product-dependent than most if not all others. Your marketing mind may tell you to just go for the sex that most aligns with your business. But, as a true marketer, you will realize that you need to attract as many people as you can. Thus, this demographic will help you create more inclusive advertisements that will help you attract more people of the opposite sex too.
  3. Age: This demographic is also very dependent on whatever products or services you offer. You should always include all of the are groups you can, just focus more on certain ones. The easiest way to do this is to conduct a survey or do some research online. Through this information, you can figure out what age groups are more into your product or service. Common sense goes a long way for this too, logic goes a long way in figuring out what people shop with you most. This information will help you target advertisements.
  4. Education: Your products or services may appeal to people of a certain education background because it’s something they use or utilize more commonly. With something like high-quality softwares or high-level books on certain subjects, you could expect more educated people to be looking at those things. Not to say you shouldn’t advertise to everyone, but going for these targets markets will give you better results.

For more information about mail marketing, reach out to Carolina Direct Mail. We’ll be glad to try and help you out!


Which Businesses Can Effectively Benefit from Direct Mail Campaigns?

Although social media marketing and email marketing are becoming increasingly popular, most small businesses still have yet to let go of their direct mail marketing campaigns. Direct mail campaigns help your business develop a personal connection that is difficult if not impossible for the other marketing channels to match. It allows you to assimilate response mechanisms such as mobile barcodes, reply cards, and even coupons. Direct mail gives your business the chance to direct your advertising funding towards the consumers who will most likely respond. You can use this to your advantage by trying to learn more about these consumers or promoting your products or services. Direct mail marketing works to generate sales, traffic, and leads for your business.

If you are wondering whether direct mail will work effectively for your business, the answer is likely yes if it can be implemented well! Most marketing methods are currently focused on channeling all their energy into online advertising. However, the fact is that most people will feel a deeper connection with businesses that employ a direct mail marketing strategy. I know personally i received a coupon and a nice note from a pet food subscription service in the mail and ever since then, i’ve been using them.

Any successful business will need to employ a brand building strategy, especially if it is a small business. Once customers start to familiarize with the company name as well as its mission, it will become much easier to look for its solutions and products because they trust the company. Businesses that use direct mail intentionally should take their value statements into consideration if they want the campaign to be effective. If you want to improve your company image then a direct mail campaign is the best way to do this. The easiest way to make your company brand more popular is by making a value statement. Any business with content that does not represent the company’s position or overall message will dilute its own impact within the market. If you want to develop a powerful message for your business, you should start by including your company offers, identifying your target audience, as well as the problem you can help to solve. Planning is by far the most important part of any marketing at all.

Businesses That Have Identified Their Target Market

Any business that has identified its target market can benefit immensely from a direct mail campaign. The same way you will send a postcard to someone you know, is the same logic you will apply towards marketing campaigns. Businesses that send out direct mail blindly to a specific region without finding out the specifics of the target audience will probably not benefit from this marketing campaign. Businesses that have done the necessary research before sending direct mail show their credibility and professionalism and this will resonate with the consumers. If i as a man were to get a coupon addressed to me personally in the mail about female hygiene products or something else unrelated to me, i’d be more apt to stay away from that company just for fishy, non-personal marketing practices.

Businesses That Do Not Send Junk Mail

Any business that tries to fool consumers by sending junk mail will end up making them feel misled and they will ignore any messages you send in the future. In fact they’ll probably with off your company as a whole. Instead, select the list, format, and offer for the best ROI as opposed to the lowest cost ROI. Afterwards, track response rates to assess the effectiveness of the campaign. Don’t get your hopes up expecting 25% of people to respond to you, no marketing is that effective, but you can count on results that make it more than worth your while.

Businesses That Give the Audience What It Wants

Include product visuals, certificates, and mobile barcodes to better appeal to the consumers. Businesses can also ask consumers what they need or want in order to know what to include in the future. In addition, it is good to avoid overwhelming customers with excessive graphics or copy while offering them sufficient yet valuable content. Keep it sweet and simple, tell them what they want to hear, maybe offer something, and let them know how to get into contact with you most importantly. Include your email, phone, and website URL so they can contact you any way they feel most comfortable.



Reasons Why Businesses Should Have Embraced Multi-Channel Marketing By Now

Limelight Direct Mail Marketing direct mailConsumers have many preferences when it comes to where they like to buy their products with some preferring to look at products in retail stores prior to making a purchase. Other consumers will look through different products on apps and make their decisions from there. Others will look at an advertisement and make the choice to buy the product while some consumers will decide to buy products at exhibitions. An average adult will access the internet using four and a half devices. Businesses that are communicating constantly with customers need to consider this essential aspect of the user experience and tailor their marketing strategies to fit the same. Multi-marketing channels can boost your brand when they are done right.

Multi-channel marketing defines the use of multiple channels by brands to reach customers and it is also referred to as cross-channel marketing. It can be a good tool for businesses in that it makes it easier for a business’ customers to get what they want regardless of the medium they spend most of their time on. Today’s world has most companies competing for people’s attention, which is why it is important for any business to have a presence on as many channels as it can.


When you use multiple channels such as physical marketing and direct mail marketing in a way that they support and complement each other, you will find that individual campaigns generate very good results. If, for example, you do not get a response to a push notification in good time, you can use another channel to help strengthen the message in a way that does not annoy the customer. Working in unison can lead to great results.


The brain is automatically wired to tell the difference between information you need to immediately discard and information you need to notice. If we did not have this ability, we would not be able function due to being overwhelmed with the amount of information coming at us at any given time. Thus, businesses need to advertise repeatedly in order to capture the attention of any current and prospective clients. it is more effective to repeat one message using multiple marketing channels than through a single marketing channel.

The Marketing Medium

Some messages are better received through specific channels. SMS text messages, for example, are best suited for short messages that are more urgent while emails are more appropriate for longer messages and messages with an essential visual design aspect. Social media channels such as Twitter or Facebook are ideal for messages or social communications that stand out and grab people’s attention.

The Preference of Marketing Channel

People will respond differently to communications on different channels. Some people prefer and are more receptive to direct mail marketing, others like physical marketing channels, while others are more receptive to the digital route of marketing. It is important for each business to determine what its client base prefers be it phone calls, text messages, email, mobile push notifications, or social media. Businesses can uplift their marketing campaigns and boost response rates in this powerful way.

It’s important to keep in mind that everyone is flooded with digital advertising these days so it’s harder to stand out, direct mail offers you a physical route to connect with potential customers and the numbers show that they do pay more attention to it. If you need help or advice with your marketing, contact Limelight now. 



What IS Direct Mail?

There are several advertising tools available out there these days. From old-school mainstays to new ones which are just emerging, the amount of marketing techniques which are available to the general populace is staggering and frankly overwhelming. Moreover, most of these techniques have limited results at best, they just don’t get to the desired people. One of the most successful means of advertising is direct mailing.

Mailing directly involves advertising to potential customers through printed ads, letters and other mediums. The costs are minimized by designing bulk-mail campaigns as well as various targeting techniques for mailing lists so as to maximize the response rate. Direct mail is very effective in moat instances. For instance, certain stores can use direct mail to advertise their new products, and if people see it in printed form in multiple places and times, they’ll remember that and take note, even if its subconsciously.

Physical & Digital Marketing in Conjunction

Direct mail works amazingly in conjunction with internet marketing, where a mailing list will be comprised of people performing searches in a specific niche. A bulk mailer is then sent to the potential customers and the responses are always high. The major idea behind a direct mail letter is to advertise using ideas which will appeal to a broad category of people, and getting in front of those people.

Mail can be sent by zip code, a certain demographic, or an entire country based on the budget and expectation of the mailer. Political campaigns make use of direct mail to gain voter’s support all the time, this technique is also used by companies who wants your business, etc. these campaigns can be as far-reaching or as streamlined as you want. Several advertisers find direct mail appealing to their particular business for several distinct reasons.

Why Does it Work?

Direct Mail CampaignFor starters, it delivers a message directly to the consumer in a tangible means. This is the most effective aspect of the marketing. It is not hit or miss as with newspaper as well and television advertising. It is more personal and designed for a specific recipient, and they feel as though they got it for a reason. Not everyone reads newspapers and people are also prone to change the channel on their TV during commercials, but everyone pays attention to what they get in the mail. However, there are no guarantees when it comes to marketing, you can’t always ensure that someone will notice or remember you.

This has been one of the major challenges for both live mail and email since direct mail became respected among other marketing tools. In order to counter this and also ensure more people read their mail, advertisers work closely with specialists who formulate their message so that they won’t appear as junk mail, it’ll look more organic. A recipient that is comfortable with the mail is more likely to respond positively. Direct mail is still very successful in the business world. However, mailing to real people with real mailboxes is becoming less popular for new businesses, it tends to be more successful for existing businesses.

The biggest difference it just the amount of personal touch that recipients feel was given to them. When you see an email come in your inbox, you may glance at it but quickly forget all about it, as you may get hundreds of emails a day. You don’t get nearly as many physical mail items, and it feels to the customer that you really went out of your way to get in front of them with your advertising.

For more information please contact or call us now to see if we can get your small business pointed back in the right direction. Direct mail information is available from Limelight Direct Mail Marketing at 919-452-5418.


Why Your Business Needs Direct Mail

Are you looking for a marketing strategy that saves on your budget and guarantees you real-time results? Is all that you need an easy way to send your promotional materials to as many recipients with less hassles? Carolina direct mail can help make your dreams come true. Direct mail is also popularly known as advertising mail, junk mail, admail or mailshot and it is a powerful, incredible and fast advertisement channel used in the modern world. When it comes to delivery of advertisement or promotional materials, direct mail is what many businesses are using to maximize on profits and minimize expenses.

How Direct Mail Works

Direct marketing involves distribution of a physical piece of advertising material via U.S. postal service or other courier services to the target audience whether home or office, where the mail arrives uninvited. The mail can be in form of letters, brochures, catalogues, postcards, letters, newsletters, flyers or coupon packages among others. Unlike many advertisement channels that speak to a general audience without knowing exactly who will needs the promotional services or products being advertises, direct mail involves sending the mail to the buyers who are most likely to be interested with what is being promoted. Therefore, direct mail is considered to be a very effective advertisement channel. Mail is delivered at the doorstep of the individuals who appear in the mailing list. One of the most essential components of direct mail is having a successful direct mail campaign that is made possible by having a comprehensive mailing list. You need to know exactly who wants or needs the services or products being promoted and ensure that you get in front of them and not people that won’t even be looking for whatever it is that you offer.

When You Think Of Direct Mail, Think About What Matters Most!

In order for you to enjoy the convenience and the effectiveness brought about by Carolina direct mail, you must ensure that the right customers get your message. This depends on the nature of your business. Consider factors like age, gender, level of education, income level, and car/home owner or not, kids/pets at home, have diabetes, among others. You should be able to know who your ideal customers are and how you can describe them.  In order to get the best results, you need to be very specific. After knowing you’re your ideal customers, then you can find them.

How To Find Your List

For you to find your ideal list, it can be a tough task to do it on your own. Finding mailing list brokers is your best bet, make sure you work with a truly professional firm to ensure the quality of your mailing list. They will rent you a comprehensive list of prospects or people who need your services or products. Having the right mailer and the right list is the secret behind the success of any given business.

Looking For The Right Mailer?

If your business has to achieve a competitive edge in the current stiff competition where you find many businesses offering similar products and services, you need help to make your message appear the top. For you to provide your customers with exceptional and personalized services, finding a mailing company that gives attention to details ,design, print and mail your letter to the ideal list of prospects, Carolina direct mail is your one-stop-shop that helps you get sorted in real-time. We put out nothing but quality, if we wouldn’t put our own business information on it, we won’t send it out plain and simple.