What IS Direct Mail?
There are several advertising tools available out there these days. From old-school mainstays to new ones which are just emerging, the amount of marketing techniques which are available to the general populace is staggering and frankly overwhelming. Moreover, most of these techniques have limited results at best, they just don’t get to the desired people. One of the most successful means of advertising is direct mailing.
Mailing directly involves advertising to potential customers through printed ads, letters and other mediums. The costs are minimized by designing bulk-mail campaigns as well as various targeting techniques for mailing lists so as to maximize the response rate. Direct mail is very effective in moat instances. For instance, certain stores can use direct mail to advertise their new products, and if people see it in printed form in multiple places and times, they’ll remember that and take note, even if its subconsciously.
Physical & Digital Marketing in Conjunction
Direct mail works amazingly in conjunction with internet marketing, where a mailing list will be comprised of people performing searches in a specific niche. A bulk mailer is then sent to the potential customers and the responses are always high. The major idea behind a direct mail letter is to advertise using ideas which will appeal to a broad category of people, and getting in front of those people.
Mail can be sent by zip code, a certain demographic, or an entire country based on the budget and expectation of the mailer. Political campaigns make use of direct mail to gain voter’s support all the time, this technique is also used by companies who wants your business, etc. these campaigns can be as far-reaching or as streamlined as you want. Several advertisers find direct mail appealing to their particular business for several distinct reasons.
Why Does it Work?
For starters, it delivers a message directly to the consumer in a tangible means. This is the most effective aspect of the marketing. It is not hit or miss as with newspaper as well and television advertising. It is more personal and designed for a specific recipient, and they feel as though they got it for a reason. Not everyone reads newspapers and people are also prone to change the channel on their TV during commercials, but everyone pays attention to what they get in the mail. However, there are no guarantees when it comes to marketing, you can’t always ensure that someone will notice or remember you.
This has been one of the major challenges for both live mail and email since direct mail became respected among other marketing tools. In order to counter this and also ensure more people read their mail, advertisers work closely with specialists who formulate their message so that they won’t appear as junk mail, it’ll look more organic. A recipient that is comfortable with the mail is more likely to respond positively. Direct mail is still very successful in the business world. However, mailing to real people with real mailboxes is becoming less popular for new businesses, it tends to be more successful for existing businesses.
The biggest difference it just the amount of personal touch that recipients feel was given to them. When you see an email come in your inbox, you may glance at it but quickly forget all about it, as you may get hundreds of emails a day. You don’t get nearly as many physical mail items, and it feels to the customer that you really went out of your way to get in front of them with your advertising.
For more information please contact or call us now to see if we can get your small business pointed back in the right direction. Direct mail information is available from Limelight Direct Mail Marketing at 919-452-5418.
Direct marketing involves distribution of a physical piece of advertising material via U.S. postal service or other courier services to the target audience whether home or office, where the mail arrives uninvited. The mail can be in form of letters, brochures, catalogues, postcards, letters, newsletters, flyers or coupon packages among others. Unlike many advertisement channels that speak to a general audience without knowing exactly who will needs the promotional services or products being advertises, direct mail involves sending the mail to the buyers who are most likely to be interested with what is being promoted. Therefore, direct mail is considered to be a very effective advertisement channel. Mail is delivered at the doorstep of the individuals who appear in the mailing list. One of the most essential components of direct mail is having a successful direct mail campaign that is made possible by having a comprehensive mailing list. You need to know exactly who wants or needs the services or products being promoted and ensure that you get in front of them and not people that won’t even be looking for whatever it is that you offer.
Did you know that no other marketing channel is more personal than direct mail Raleigh today? Now that the holidays are knocking at your door, I’m sure you must be looking for a personalized marketing channel that speaks directly to your customers, and in doing so you should be able to enjoy very good results.
When it comes to marketing and advertising your business, it must be done in a truly professional manner if you want to achieve 100% customer satisfaction and exceed your expectations before 2018 is over. More than 18 million businesses are featured in direct mail listing and your business should not be left behind. Stand out, make your business sound just as special as it is. Direct mail services is a comprehensive marketing strategy that incorporates aspects like direct response marketing, cross media marketing, integrated marketing, graphic design, mailing list, mailing services, printing and much more. If you are not conversant with these, then it can be a bit tricky for you. But no need to worry, we can help you do it like a pro!
The response rate for direct mail may have declined marginally over recent years, but it is definitely far higher compared to that of email marketing. A report by the Direct Marketing Association stated that the response to direct mail was 10 to 30 times higher than that of digital. Think about that for a second, that is a truly massive increase in response. Unsolicited marketing emails that clutter inboxes overwhelm consumers to a point where they actually become more receptive to the much less-cluttered channel of direct mail. Direct mailers like Carolina direct mail can help any business utilize the benefits of physical marketing. I don’t know about you, but I delete marketing emails as soon as they hit my inbox.
A majority of people still like receiving direct mail in the Raleigh area. Today’s world revolves around social media, texts, and email. A significant percentage of consumers still look forward to checking their mailboxes daily. And yes, we mean real mailboxed. A lot of us absolutely dread checking our email mailboxes though we do it constantly thought the day. You may also assume that since millennials have been practically weaned on all things digital, they do not appreciate direct mail but this is far from it. Almost 95% of people aged 18-29 years old indicate a positive response when receiving letters and postcards. This generation has largely missed out on paper advertising and can value it after how much online advertising they’ve seen in their lives.