Direct mail continues to be used as an effective tool for marketers, even in this current tech-ridden world. There has been talk of direct mail being replaced by email and digital ads over the last few years but this is far from the case. Direct mail may even provide better results in comparison to alternative marketing channels. You can look up the numbers for yourself, people just really prefer having something they can hold on to rather than seeing things on a screen all day long. Direct mail has been shown to have a response rate of up to 10-30 times higher than that of email. This response becomes even higher in comparison to online display.
Straight To The Point
Experts believe that direct mailing in Raleigh might actually offer a better way for people to cut through all the advertising clutter. Most consumers find themselves overwhelmed by unsolicited marketing emails in their inboxes, and such customers are thus more receptive to direct mail. This is because they gain access to direct mail Raleigh without having to go through too much clutter. People also recognize it takes more sacrifice to put out a direct mail campaign than to send a few emails, and they do truly appreciate that fact.
The world today sees so much being done through screens; be it direct messaging, texting, or even online shopping. People find it easier to ignore all these cyber messages given the daily onslaughts they face. Packages and mail, on the other hand, are something you can hold in your hands as they have substance and weight. There is an emotional aspect involved in touching and feeling an object. More people found that this effect had a more lasting mental impression which made it easier for them to remember later on. Most consumers found that postcard marketing generates a more authentic relationship by making them feel more valued.
Direct mailing has also been shown to lead to action. Most people tend to find themselves forgetting the contents of an email they might have just opened moments ago. A study conducted showed that participants who interacted with physical ads via direct mail showed a more positive response towards the items being promoted. All of this is likely common sense to the majority of us.
A majority of people still like receiving direct mail in the Raleigh area. Today’s world revolves around social media, texts, and email. A significant percentage of consumers still look forward to checking their mailboxes daily. And yes, we mean real mailboxed. A lot of us absolutely dread checking our email mailboxes though we do it constantly thought the day. You may also assume that since millennials have been practically weaned on all things digital, they do not appreciate direct mail but this is far from it. Almost 95% of people aged 18-29 years old indicate a positive response when receiving letters and postcards. This generation has largely missed out on paper advertising and can value it after how much online advertising they’ve seen in their lives.
Direct mail is also viable because it helps to establish brand awareness for any business. As much as digital advertising and social media are very powerful and effective in brand building, you should not put direct mail and other traditional marketing methods in hindsight either. Less direct mail is going out today than before, but almost 80% of consumers will open all their postal mail, junk mail included so you can be sure your message will have less competition and reach the right audience.
Carolina Direct Mail is a low-tech option for consumers who are yet to fully embrace technology. A significant number of adults over 65 years of age still do not use the internet and this segment can be appropriately targeted thanks to direct mail. Direct mail enables businesses to keep their offers open to all audiences and not just the majority fitting the online strategy alone.
Direct mail in Raleigh can be a pleasant surprise for prospects in trying to connect with them and this can provide you with better engagement.
The Postal Service uses the term bulk mailing to refer to large quantities of first and standard class mail that is sentat reduced postage rates. This marketing concept dates back to the 70’s and has been used since as a way to deliver promotional materials that are prepared in large volumes to a specifically targeted audience at once. Advertising and marketing have become an essential part of the business world, andthere are numerous techniques that a business today can use to not only promote its products and services but that also appeal to its target audience.
Promotional advertising has been used for decades and involves the use of promotional giveawayitems or promotional media events to garner public attention and are an effective way of advertising. People love to see companies active with the people of the community. Bulk mailing is one such effective promotional tool used in advertising campaigns where a business can send promotional offers, coupons, or sales pitches about a new product to customers in their mailing list.
Can A Small Business Benefit from Bulk Mailing At All?
Bulk mailing is particularly beneficial to small and medium-sized businesses that are looking for cost-effectiveways to reduce their overheads because even though the physical mail is prepared bulk, sending thousands of promotional materials to every door at a reduced postage cost can save a business thousandsin ad campaigns over the long run.
Also referred to as commercial mail, bulk mailerprices are significantly lower because business and organizations such as libraries, churches, educational institutions, social clubs, etc., do something called “work sharing.” Thismeans that the Postal Service’s costs are reduced provided you performhalf of the jobsuch as sorting the mail by ZIP Code or transporting it to your local destination postal facility. Honestly this is a very cool concept, not only do you get more of a hand and personal touch in your mail campaigns, but it saves you money!
You must, however, meet certain prerequisites first in order toqualify for certain postage discounts or before you can mail at commercial prices:
Get a Mailing Permit
Sort Your Mail by ZIP Code and Ensure That all Addresses are Correct
Pay an Annual Fee For Each Class of Mail
Pay Postage via Permit Imprint, Metered Postage, or Pre-canceled Stamps
Deliver Your Mail to the Post Office Where You Hold Your Mailing Permit
Mail a Minimum Number of Letters, Which Can be Anywhere From 500 First Class Mail to 300 Media Mail
About 98% of people still rely on the delivery of their physical mail every day or monthly to receive their physical bills. Unlike promotional emails which are generally redirectedto a customer’s spam folder that they will never check, physical mail still has a great impact as a marketing strategy. Provided the mailing addresses are accurate, andup to date, businesses that use bulk mailing are better positioned to reach their target audience better than email listing. It’s far more effecetive to hold that paper in your hands than see it on a screen where you can forget about it in an instant.
Bulk mailing services also have a better effect in terms ofcustomer receptivity. A customer can watch or listen to a promotional message on TV or radio and probably forget about it once it passes if they even happen to listen to it at all, but they will not forget about a freebie or promotional coupon that came in through their mailbox!
Are you in the Raleigh area and in need of a Direct mailer? As a local company, Carolina Direct mailoffers affordable, fast, and accurate postage services with pride. We have noticed that millennials are not as enthusiastic as the golden aged generation in making purchases or letting advertisement influence them at all really. A good portion of millennials are riddled with debt from their student loans, meaning they tend to really penny pinch and it’s harder to get them to spend their money. However, we have noticed that few who are, are more inclined to support brands that support good practices and causes. Even at the cost of paying more for a product they’ll support good business practices. This should show you how best to attract more millennial clientele!
A value-based approach
You need to understand that values are part of the brand. Thus instead of disregarding them, they should feature more as part of the brand. You need to show how involved you are in the community, sustainable practices, and ethics. This will encourage more millennials to purchase your product or service. In addition to this, you need to start spreading the message on how your company will help the society. Walmart’s and Target’s commonly have massive signs on the wall touting how much money they’ve given to education and other good causes, and that really gets people’s attentiuon.
Out rightly showing the brand values
Most brands focus more on preying on the weakness of the consumer rather than appealing to their strengths. This has been the traditional approach since people have started selling things. Set yourself apart from the rest by showing the customers your value and your influence in their life. This will get the consumer to like your brand more. The beauty of allowing your consumers to love and adore your brand is that they will keep coming back for more and referring you to other people. Brand recognition is a very strong force. Did you know that Q-tips is a brand name? This will get you more clientele and help you sell more products. When the customer appreciates the brand, they are more inclined to purchase your services and products just out of love for the brand. It also gives them confidence that you will keep delivering the best services available. You could do this by:
Making sure that you stick to the facts as you tell a story
Make sure that you have a happy conclusion and solution when you are marketing our products.
If you opt to list down the recognition and awards that you have received then you should make the consumer understand why this information is important to them. This means that you should thank your consumers for your accomplishments because without them you would not have that recognition or award.
This is the toughest part of attracting consumers. Once you state the values and goals, you have to make sure that you actually go ahead and accomplish them. Set the work in motion; they need to see that the brand does not just talk it walks too. You have the option of constantly updating the consumers on your actions, or you could let your work speak for itself.
Carolina Direct Mail of Raleigh appreciates and applies this approach as it conducts its services. We are all about the results, that’s what matters! For more information on our services, contact us today! We are nothing more than a phone call or email away, we’re more than ready to answer any questions you may have!
How Greensboro Direct Mail Remains Relevant In This Digital Age
More and more companies are looking for alternative ways to reach new prospects/customers, meaning that conventional marketing methods such as direct mail have been replaced by technology-based methods i.e. online ads. However, direct mail still remains one of the most efficient advertising forms not to mention it is quite cost-effective and easy to optimize your advertising endeavors. Here are some of the benefits of using the Greensboro direct mail for your marketing needs.
Greensboro direct mail is hugely targeted, and every direct mail campaign can be designed for a particular audience, be it new prospects to long-term customers you’ve had for 20 years. This means that customers will only get information or offers meeting their respective buying habits or individual needs.
Direct mailers can personalize their advertising a lot. Direct mail pieces can be personalized to comprise personal information like names and this customized touch can make customers more likely to follow your message and proceed with a purchase.
Greensboro direct mail is physical and since it is delivered to prospects and customers directly, they are practically guaranteed to see your message and read it in some capacity. If customers can touch a piece of direct mail physically, there is a higher likelihood that they will view the contents as reliable. Far more so than a simple spam email may do!
Direct mail has a familiar format. The postal service has been around for a very long time in most developed countries. Customers can be suspicious of email messages or other new marketing media but since they are used to direct mail, they will remain more responsive to direct mail.
Greensboro direct mail is versatile thanks to its different formats. This variety of options and formats ranging from catalogs, magazines, and brochures to postcards, makes direct mail an appropriate methods for almost all applications
You can measure the results of direct mail without any complicated analytics. If you want to monitor the success of any direct mail campaign as a direct mailer, all you have to do is count the number of coupons redeemed from certain mail pieces or inquiries made by customers or prospects.
It’s easy to develop and execute a direct mail campaign and thanks to desktop publishing tools that are widely available, anyone can design a nice looking direct mail piece. There are also plenty of web-based, user-friendly direct mail programs enabling businesses to design direct mail and print campaigns to send to their imported mailing lists.
It is cost-effective for direct mailers because mailing the campaigns is economical in addition to the creation also being affordable and easy. Direct mailers can also get mass mail rates for all forms of direct mail campaigns, increasing the savings even more!
Greensboro direct mail can be used in conjunction with other marketing avenues. The mailed materials can build and support brands through other media. Developing a cohesive marketing campaign including both new technology and conventional methods like direct mail brings awareness and reaches prospects and customers who might prefer marketing avenues that are more well-established.
Direct mail also boasts an established track record since the method has been used for so long and there is a lot of data to prove its effectiveness. Going with Greensboro direct mail campaigns offers dependable returns at a very small cost to you.
How to go About Prospect Acquisition and Customer Retention For Direct Mailing
There is a big difference between sending direct mail for customer retention purposes and for prospect acquisition purposes. The reason bulk mailers cannot send the same thing to everyone is that retention and acquisition are very different, and are to be handled as such. You collect more information about your customers regarding their purchases and who they are so you can customize your direct mail to them accordingly. You have to really taoilr and craft your approach to gain clients effectively.
Direct Mail Retention
This kind of direct mail aims to keep customers buying from your business. This can be sent to get your customers to buy any new services or products you are offering or supplementary items to products they have bought from you before. The services or products you provide may restrict the frequency of this kind of direct mail. For instance, you may want to advertise new items on your food menu, but you don’t add them very often at all. Bulk mailers cannot send the same direct mail recurrently to their customers as it will eventually be regarded immedieatley as spam or trash. Bulk mailers will only send mail to their customers with new offers, to keep them interested.
Direct Mail Acquisition
This type of direct mail is aimed at getting bulk mailers new business meaning they will be sent to prospects that might have a little knowledge of the company or none at all. The key is that these people don’t know about YOUR company, but they are more likely to be interested than others. The most important thing to do is to capture attention before the piece can be thrown out. After capturing their attention, one needs to define clearly who they are and what they can do for their prospects. The main point is to establish all the benefits they can obtain from your service or product because generating a need for your offers is necessary. You must have a strong call to action to encourage their response. In most cases, an introductory discount or a free, small giveaway can be enough to attract prospects. It is also advisable to develop an element of urgency by restricting the amount of time that the offer is available.
Direct retention mail is easier for bulk mailers because the customers are aware of the company and thus willing to look at whatever you send them. You also know who your customers are and what they want so you can only give them offers you know they would be interested in. This reduces your costs while keeping up your return on investment. This does not mean you do not need a strong call to action or strong benefits just because you have already captured their attention. You just need to make the most of it. Offering a special customer-only offer can be beneficial in getting responses.
Consider that your response rate on the acquisition mail will be greatly reduced compared to retention mail. You can also help acquisition people buy from you by including testimonials. Reading about how others feel about your service or product reduces some of the tension in customers when trying something new. Giving the same amount of attention to both groups (prospects and customers) will enhance your results. The best company for you to go to for any of your direct mailing needs it Limelight Direct Mail