Millennials Enjoy Getting Mail More Than Ever

Millennials Enjoy Getting Mail More Than Ever

Adults born between 1981 and 1994, also known as Millennials, are the target demographic for most marketers today. Contrary to what some people think, getting direct mail is popular with Millennials. These are people used to digital communication, but research has...
Does Direct Mail Still Have Power in the Digital Age?

Does Direct Mail Still Have Power in the Digital Age?

In an increasingly digital age, less and less mail is getting sent the old- fashioned way. The days of pen pals have given way to emails and text messages. People are increasingly sending electronic greeting cards instead of physical cards. Bills for various services...
Scratch Off Postcards Are Gaining Steam

Scratch Off Postcards Are Gaining Steam

Advertisement campaigns are futile if reachability is not sufficient. Every advertising campaign aims to reach the masses and persuade the leads and convert them into customers. If you’re planning to launch a direct mail campaign via postcards, this article can...
10 Secrets of Quality Direct Mail Advertising

10 Secrets of Quality Direct Mail Advertising

The lead conversion rate with direct mail advertising is much higher than the other digital marketing methods. Businesses should take the time to design materials that attract a customer’s eye and trigger them to respond. Here are some secret tips for direct...