Designing An Effective Postcard

There are a variety of ways people use to market and promote their business. A postcard is one of them. Using a postcard offers companies the chance to grab attention and market their products and services to a range of clients. However, they need to design an...

Creative Direct Mail Ideas

The effectiveness of direct mail is still incredible, even with the existence of hi-tech options such as emails, social media, Skype, etc. In fact, direct mail shows a significant effectiveness mainly as a marketing tool according to research conducted by many...

Email or Direct Mail?

Before small businesses even start to think about creating their marketing content, they have a big decision to make:  to deliver their message through email or direct mail. It might seem that in our increasingly digital world, email is the default option. However, in...

Building Your Mailing Lists

Today’s businesses have significantly profited from using the internet, and it has led to the development of solutions that are on the go and require minimal input. Email marketing is one of the solutions businesses use to reach out and advertise their products...