There is no doubt that headlines serve as the heartbeat of your direct mail campaigns; they survive on two options: either make money or joining the trash. Those who want to make their direct mail campaigns a big success must pay attention to creating a compelling headline for their mailings.
Here are top tips to create effective headlines:
- The Magic of Odd Numbers: Studies reveal that odd numbers make a more powerful impact as compared to the even numbers. Psychologically, odd numbers appear legitimate and scientific.
- Simple and Straightforward: Readers only take five seconds to decide whether to read or throw out a mailing. So the headline must be as simple and straightforward and make an impact within four seconds. By the fifth second, the recipient has decided.
- Strong Keywords: The headline must be framed with strong, emotion-building keywords like “You have won,” “You are Invited to,” etc. It will immediately grab the attention of the reader, and they will feel curious to continue reading.
- Use Absolute Terms: Highlight the essential things and ignore the annoying ones. Direct mail headlines must be capable of motivating readers. Pick the most appropriate words that have the power to build a positive impression.
- A Sense of Urgency: A powerful headline must include some deadlines that can create a sense of urgency. It works like a call to action and readers are encouraged to pay more attention to check the offers.
- Touch their heart: A business mailing may have several customers; those who are already buyers for a long time and new potential buyers. It helps if businesses understand their audience to create a heart touching headline. Address issues related to needs, and provide a solution to the mail recipient. They will soon love connecting to your business.
For all your direct mail needs in Charlotte, NC, contact Limelight Direct Mail Marketing at 919-452-5418.