Direct mail is one of the most reliable forms of marketing. Unlike social media or email marketing, direct mail takes advantage of putting tangible advertisements in the hands of your audience through physical pieces of mail. While direct mail is a bit more expensive, this marketing strategy tends to be worth it because it’s easier to grab the reader’s attention and is harder to ignore.
With many businesses like credit card companies and big-box retailers still using direct mailers, the challenge is to create innovative ways to stand out from the competition. Here are a few key trends that will take your direct mail strategy to the next level.
Direct Mailer 2022 Trends
Take Advantage of QR Codes
If you’ve visited a restaurant in 2022, you likely have noticed that many operations have shifted towards digital menus via QR codes. QR codes are simple to create and include in marketing, such as emails, billboards, and direct mailers.
QR codes can be used in several creative ways. For example, they can draw traffic to your website, land users on a specific promotional page, or target different audiences depending on your marketing strategy.
With advancements in printing, marketing teams can create mailers that have unique feels, smells, and other interactive elements. Marketers who make their mailers feel differently are more likely to elicit a response and get the reader’s attention. A reaction can be achieved by using different materials, special visual effects, or even adding scents to the mailer.
Target Audience Through Personalization
Since direct mailers are a more expensive option, one way to cut costs and increase your return on investment (ROI) is to target your audience accurately. Consumer data has never been more accessible, so businesses can precisely reach their most likely customers.
With your most likely customers in mind, your business can personalize the direct mail pieces for a single person by using their name and personalizing the message or packaging. This strategy will ensure that your readers engage with your marketing material and increase your ROI with only your best customers.
First Class Got a Whole Lot Bigger
In an exciting piece of news, first-class rate postcard size has been increased from 4.25″ x 6″ to 6″ x 9″. This change means there is more room to display marketing messages and allows larger mail pieces to get to the customer faster. In addition, with this upgrade in mailing capabilities, businesses can be more responsive to market trends and current events with even more prominent pieces of mail.
Direct Mail Can Be Innovative in 2022
While people may receive less mail than they used to, opening mail is still exciting. Direct mail is a highly effective way of getting your customer’s attention by putting something physical in their hands that’s harder for them to ignore. However, there is plenty of competition for the mailbox. That is why businesses must take advantage of new ideas and innovations to stay competitive.
Limelight Direct Mail Marketing
Does your business need help with a direct mail campaign? Limelight Direct Mail Marketing can help. We can help you incorporate new techniques and technologies into your mailers to impact your bottom line positively. Contact us at 919-452-5418 and see what we can do for you.