Time Saving Tips for Every Door Direct Marketing Campaigns EDDM
Every door direct mail or EDDM has become a very effective and affordable form of targeted advertising. EDDM means blanket coverage of the area that you’re targeting, not picking and choosing specific areas. However, in order to select the postal route or areas with a clientele that best fits your ideal customer demographic along with the estimated mailing costs, you must meet the specifications laid out by the USPS.
Any business, be it large or small, can benefit from utilizing EDDM USPS to deliver anywhere between 200 and up to 5,000 pieces per day per ZIP Code to every doorstep of your choosing at an extremely affordable rate. EDDM is MORE complicated than you may think though, it takes the proper planning and expertise to get the job done well. You can’t JUST send out a ton of mail and expect good results. You need to offer people something real and tangible. Here are some tips when it comes to every door direct marketing:
- Adhere to USPS size requirements – Remember, you can send up to 5,000 mail pieces per day at $0.178 per piece. The first thing you need to ensure is that you’re within the requirements, missing them could mean you have to re-do it all or even worse, you have to pay significantly more per unit shipped. So, to keep your mail thin and flat, work with a professional printer who can design and print your mailpieces, ensuring to follow any size guidelines or use a direct mail company that’s well-versed in EDDM size requirements.
- DO be anal about double-checking your stuff, look at your mail as it’s printed out and never stop thinking about ways you can improve it. One small mistake in the printing can lead to massively lower response rates, errors really turn people away.
- Use EDDM templates when designing your ad campaign and make sure you execute basic principles such as having an eye-catching design with a strong call-to-action to increase your response rates. Do be careful to not go too heavy either way – don’t fill up your mailer with just graphics but also keep the words limited and just tell consumers what they truly need to know.
We can’t overstate the importance of working with a professional firm and planning out every single little step of your marketing campaign. These take complete planning if you want to really get it right the first time. A direct marketing company has been through this before, they’re going to know what to look out for and how to get the best results in certain circumstances. We’ve been doing direct mail marketing in the area for years and years now, we can reach out and touch anyone in the NC and SC areas without any problems.
Do keep in mind that every door direct marketing is not for everyone or every business by any means, more specialty businesses are going to be far better off going with specific and targeted campaigns. Let’s compare quickly if you are a grocery store you’re going to want to advertise to just about anyone. If you’re a nail salon for example, you’ll want to focus that targeting a bit more. If you talk to us we can help you figure out the best ways to go about everything. Contact us here.