Nothing in this world is perfect. There is light & darkness, happiness & sadness—and direct mail is not any different. While direct mail is easily one of the most common forms of marketing with a ton of advantages, it also lags in some sectors compared to other marketing approaches. A clear understanding of its pros and cons helps business owners make informed decisions about their marketing strategies. Is direct mail Greensboro right for your business?
The Pros of Direct Mail
Targeted Marketing Efforts: The more targeted a campaign, the higher the odds of success – this is the general rule of thumb in marketing. Direct mail allows a business to personalize promotions and target a niche audience. With customer information such as buying behavior, demographics, and addresses, direct mail excels in on-boarding, building loyalty, and re-targeting leads.
Measurable: There are several ways to track the progress and success of a direct mail campaign, including redemption tracking or asking the recipient to fill an application associated with the print piece.
Detailed Information: Direct mail gives businesses the chance to pitch their offering in detail. A single card can provide in-depth information–which may be the critical factor in converting a prospect into a paying customer.
Engaging: It’s visually appealing, recipients can feel the print, and even smell it – direct mail is both physically and visually engaging. Printed materials elicit emotions and create a lasting impression with consumers. It’s easier for someone to remember an attractive print piece than a digital image.
The Cons of Direct Mail
Cost: From gathering a mailing list, designing a postcard/sales letter, buying the material, and postage fees, the costs can quickly add up. The trick is to ensure the return on investment (ROI) outweighs the costs of the campaign. For this reason, it’s essential to partner with an affordable direct mail marketing company.
Mailing Lists: There’s the risk of lousy mailing lists with mismatched cities or wrong street numbers. Even the slightest mislabeling mistake can render a promotion useless—since it won’t reach the intended target.
Time: While direct mail is relatively fast, it’s not as instant as some marketing tools such as TV advertisements.
Direct Mail Greensboro – Limelight
To leverage the best of direct mail while minimizing the impact of its setbacks, you need to partner with the best direct mail Greensboro marketing service. With over a decade of direct mail around Carolina and beyond, Limelight is well-equipped to make the best of your marketing campaign. Taking advantage of our services guarantees seamless direct mail delivery to support your marketing campaign—all at an affordable price. Reach out to Limelight Direct Mail Marketing today at 919-452-5418 for all your direct mail needs in Greensboro.