With the advancement of technology, businesses seek the most modern advertising strategies to seize attention and reach the highest conversion rates. Direct mail marketing and digital email marketing are two known effective methods. However, competition is high between the two, and everything is about being seen and remembered.
Why Direct Mail Marketing?
There are ample reasons why direct mail marketing is much more productive than email marketing. First, mailers have a high potential of getting opened, kept, and remembered. It is more affordable to use direct mail, and the results are easily tracked. When comparing direct mail marketing and email marketing, you may wonder why the more traditional method is still more effective than, the newer one. In this article, we’ll discuss the benefits of direct mail marketing.
Say Bye to Spam Emails
Direct mailers are delivered to the recipients’ doors, and in most cases, they are opened. It is needless to say that many emails are automatically directed into spam folders, so recipients never even see them. Everyone has undoubtedly experienced how it feels to be inundated with spam or marketing emails. On the other hand, direct mails often get much more attention from people, and a business can make offers that encourage recipients to respond.
Persistence in Minds
People often do not throw away direct mail into the garbage immediately; they keep it. As a result, direct mail can remain in houses and offices for long periods and get seen or handed over to various people. Noticed by many, direct mail then draws greater attention than emails. This way, you can get maximum exposure, and your brand sticks in the customers’ minds. On the other hand, emails are much less prone to draw enough attention as they are just simple ads that customers may or may not allocate a tiny amount of time to view.
Customers Switching Jobs
Nowadays, people switch their jobs frequently. In these cases, the email address previously used for marketing becomes futile as the email is no longer valid. Moreover, old emails often do not forward to new email addresses. On the contrary, direct mail reaches a target even if a new person fills a position in a business. Either way, your direct mail is in the hands of those who are potential customers.
Don’t Compete for Attention
Fewer businesses use direct mail, and unexpectedly this is an advantage. The broadly used emails compete aggressively for the recipients’ attention. Yet, they are more likely ignored. Interestingly, direct mail gets much more attention due to fewer competitors. In other words, direct mail is the most effective method to get in touch with your audience.
No Subscription Required
Users can unsubscribe from a marketing email at the ease of a single click. Unfortunately, this may harm your brand as your mailing list gradually shrinks. Direct mail neither requires an opt-in nor is there a possibility of unsubscribing. A business can freely design, print, and mail to its target audience timelessly.
Limelight Direct Mail Marketing
Are you looking for a way to contact potential customers? Limelight Direct Mail Marketing can help. Our team can help you develop a marketing campaign that will deliver the desired results. Contact us today at 919-452-5418 and see what we can do for you.