If you are a small business owner, you may have heard of Every Door Direct Mailing, also known as EDDM, and wondered what it is precisely and if it may be an avenue for your business as a marketing method. This article will talk about what it is and some common myths. By adding EDDM to your marketing and advertising plan, you may find what your business needs to find new customers who then become loyal ones.
Every Door Direct Mailing: What is It?
Every Door Direct Mailing allows a company to send advertisements in high volumes targeted to local areas cheaper than standard marketing mail. EDDM can be a valuable marketing tool for businesses and has been widely used for decades with much success. These mailings can be sent for business openings, special events, or announcements of exciting sales. First, however, there are some essential facts to know and when it works best.
- These mailings are addressed to “Local Postal Customer” or “Residential Customer”
- They work well for brick-and-mortar businesses
- Are best suited for mailings under 1,000 pieces
- Many direct mail companies process everything in-house
Companies That Use EDDM
Although effective for businesses like restaurants, gyms, fitness clubs, and nonprofits, since these are not targeted mailings, there are some instances where EDDM is not the best mail marketing method. For example, a mailing for childcare services may hit many mailboxes for households without children. Another example is if your business is looking to personalize your material. That is not possible with EDDM.
Fantastic Tool for Small Businesses
EDDM can be used as a marketing tool by small businesses with a lot of success. It gets your name out there and advertises services or products that the local population may not know are available. Plus, even if a household is not the right target demographic, they may pass your mailing to someone they know who needs the service. It can be a cost-effective way to market your growing business and be very efficient when utilizing a direct mail company like Limelight Direct Mail Marketing.
Limelight Direct Mail Marketing
Are you interested in learning if Every Door Direct Mailing will work for you? Limelight Direct Mail Marketing can help. Our vast experience with bulk mailings can recommend the best mailing for promoting your business. Contact us at 919-452-5418 and see what we can do for you.