Using AI Content Analysis To Drive Response Rates

Using AI Content Analysis To Drive Response Rates

With digital technology growing ever more vital to business operations, it has become a paradox by being both easier and more challenging to keep track of data and content analysis. It’s easier because programs and algorithms have become more readily available...
Does Direct Mail Still Have Power in the Digital Age?

Does Direct Mail Still Have Power in the Digital Age?

In an increasingly digital age, less and less mail is getting sent the old- fashioned way. The days of pen pals have given way to emails and text messages. People are increasingly sending electronic greeting cards instead of physical cards. Bills for various services...
10 Secrets of Quality Direct Mail Advertising

10 Secrets of Quality Direct Mail Advertising

The lead conversion rate with direct mail advertising is much higher than the other digital marketing methods. Businesses should take the time to design materials that attract a customer’s eye and trigger them to respond. Here are some secret tips for direct...