How To Target Older Demographics with Direct Mail

How To Target Older Demographics with Direct Mail

Direct mail can be one of the most effective methods of reaching potential or returning customers, allowing you to send information about sales, special deals, and product information. However, despite the relative effectiveness of sending direct mail to people, the...
The Do’s and Don’ts of Direct Mail Marketing

The Do’s and Don’ts of Direct Mail Marketing

In the modern digital age, direct mail marketing is not something many businesses consider doing anymore. Most newer business owners would never even consider it a possible marketing option. Despite the decreased relevance of paper mail marketing, direct mail...
Mail Marketing: A Definitive Guide

Mail Marketing: A Definitive Guide

In a technologically focused world, it can be easy to forget how effective direct mail marketing is. Your customers are subjected to an avalanche of marketing emails in their inbox every morning (which they often delete without opening). A physical message delivered...
Does Direct Mail Still Work?

Does Direct Mail Still Work?

In a world where communication has been digitized, where you can reach anyone in a matter of seconds, does snail mail still have a place in marketing? We think it does. Direct mail is still a great way to connect with your customers on a more personal level and leave...